Privacy policy

In order to make your visits to AscotChang.com as responsive as possible, we collect information when you visit us. To help ensure an enjoyable online experience for all of our visitors, we provide this summary of what information AscotChang.com collects online, and how AscotChang.com uses that information.

Your privacy is important to us. The purpose of this Privacy Policy is to inform you of how Ascot Chang Company Limited (Hong Kong) (hereafter referred to as "Ascot Chang HK", "us", "we" or "our") collect, use and process your personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486 of the Laws of Hong Kong) (“ PDPO”), the associated regulations and guidelines as may from time to time be issued by the Privacy Commissioner for Personal Data, Hong Kong and (where applicable) the General Data Protection Regulation (EU) 2016/679 (“GDPR”) of the European Union.

For the purpose of the GDPR, Ascot Chang Company Limited, whose address is at B520 Focal Industrial Centre, 21 Man Lok St., Hong Kong, are the controllers who determine the purposes and means of processing of your personal data collected through our website ( https://www.ascotchang.com ) (hereafter, “our website”) or other channels described in this Privacy Policy.

By using this site, you agree to the terms of this Privacy Policy. Whenever you submit information via this site, you consent to the collection, use, and disclosure of that information in accordance with this Privacy Policy.

AscotChang.com gathers navigational information about where visitors go on our Web site. This information allows us to see which areas of our Web site are most visited and helps us improve the quality of your online experience by recognizing and delivering more of the most desired features and services. Additional non-personally identifiable information (for example, domain type, browser version, service provider, IP address) may be collected which will provide information regarding the general use of our Web site.

AscotChang.com collects personal information in several ways when you place an order, fill up the form or register for a service offered by AscotChang.com. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping and credit card billing address(es) so that we can process and fulfil your order. Saved card details will never be shared with third parties and will only be used to process your order, using our payment partner's systems. Additionally we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.

In addition, personal information may be collected by us in various online and offline circumstances, including but not limited to the following:

• When you register for any services on our website (ie. subscription to newsletter)
• When you take part in any survey, contest, or promotion conducted by us and/or our business partners
• When you participate in events, roadshows, and exhibitions organized by us and/or our business partners
• When you submit your personal data to us for any other reason

AscotChang.com uses a browser feature known as a cookie, which assigns a unique identification to your computer. We use cookies to keep track of how often you visit our site, the contents of your shopping cart, previous purchases and to deliver content specific to your interests. The cookies are typically stored on your computer's hard drive. Information collected from cookies is used by AscotChang.com to evaluate the effectiveness of our Web site, analyze trends and administer the Web site. The information collected from cookies allows us to determine such things as which parts of our Web site are most visited and difficulties our visitors may experience in accessing our Web site. With this knowledge, we can improve the quality of your experience on our Web site by recognizing and delivering more of the most desired features and information, as well as by resolving access difficulties.

AscotChang.com may use your personal information for the processing of orders, payments and to provide you with a personalized shopping experience. We will also use your details to fulfill and deliver your orders and manage your account. Your personal information may also be checked with credit agencies to prevent fraud and may be shared with other trading divisions within AscotChang.com. Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body.

We may also use your personal information to send you periodic direct marketing updates but only ever in accordance with your preferences (as detailed in the next section).  Our direct marketing may be conducted via various communication channels such as your email address, correspondence address, phone number and SMS. You may indicate your consent to the intended use and provision of your personal data for direct marketing purposes above by ticking the box(es) indicating your consent when providing us with your personal data through our websites or through order forms or subscription forms.

In order to facilitate our business operations and provision of goods and services, your personal data may be disclosed, to agents, contractors or third party service providers who provide operational services to us, such as information technology, training, market research, administration of our websites, or other communications to you about our products, services or events, as well as storage and archival services.  In situations in which the above third parties receive your personal data from us, we will require the third parties to exercise reasonable care in protecting your personal data so that it is in compliance with the PDPO and (where applicable) the GDPR.

We do collate statistical information about site traffic, sales and other commercial information which we may pass on to trusted third parties but these statistics do not include any information which can identify you personally. We see this as a value-added service helping you to find useful products or services.

Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs. From time to time AscotChang.com may employ third party business partners to collect personal information on AscotChang.com’s behalf. In such cases, these third parties will be subject to confidentiality agreements and instructed by AscotChang.com to comply fully with the AscotChang.com Privacy Policy.

To keep personally identifiable information that you provide via this site accurate, current, and complete, please contact us as specified below and we will take appropriate steps to update or correct such information in our possession, or to delete your information from our contact list.

You may request to access or correct your information in accordance with the PDPO. In addition, where you are a data subject in the EEA, in certain circumstances you have the right under the GDPR to:

(a) access and rectify your personal data;

(b) request us to erase your personal data without undue delay;

(c) restrict how we process your personal data;

(d) where our processing of your personal data is based on consent, withdraw your consent at any time;

(e) object to our processing of your personal data on the basis of legitimate interests, unless we demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims;

(f) object and unsubscribe to direct marketing at any time;

(g) receive your personal data which you have provided to us, in a structured, commonly used and machine-readable format and to transmit such data to another data controller without hindrance from us;

You may do so by submitting your request to us via email or letter. Please refer to our contact details at the bottom of this privacy policy

This site takes reasonable steps to protect personally identifiable information as you transmit it to our site and to protect such information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. You should keep in mind that no Internet transmission is ever completely secure or error-free. In particular, e-mail sent to or from this site may not be secure.

This site may contain links or references to other Web sites to which this Privacy Policy does not apply. We encourage you to read the Privacy Policy of every Web site you visit.

If you have any questions, comments or concerns regarding our privacy practices, please contact us at the following e-mail address, mailing address or telephone number:

customerservice@ascotchang.com

AscotChang Co. Ltd.

B520, Focal Industrial Centre

21 Man Lok Street, Hunghom

Kowloon, Hong Kong

Tel : (852) 2364-4384

If this Privacy Policy changes, the revised policy will be posted on this site. Please check back periodically, and especially before you provide any personally identifiable information. This Privacy Policy was last updated on April 24, 2021.